Pollsters Left Out in Cell-Phone World

First Posted: 03/28/08 03:43 AM ET Updated: 05/25/11 12:45 PM ET

Associated Press:

The rapid growth in cell-phone only households is pressuring public opinion researchers to adapt their surveying methods, which are based heavily on telephone interviews of people with traditional landline phones.

The number of households using only a cell phone doubled in less than two years, with the rate rising faster among certain groups, researchers found.

Read the whole story: Associated Press

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