McDonald's Tries To Pay Rappers To Put Its Name In Songs, Fails Miserably So Far...
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The marketing boys at McDonald's must have been lovin' it when they came up with what must have seemed to them like a great PR stunt back in March.
As part of their ongoing strategy to fatten up young people - no, sorry, that's not true at all - as part of their ongoing strategy to increase their profits from young people, they came up with the brilliant idea of getting rappers to promote their burgers. Not in ads, you understand, but actually in their songs. Hard to believe, I know, but that's what they had in mind.
The Guardian | Mark Borkowski | October 5, 2005 07:57 AM