Men Read Mags Less And Less, But Women Still Love 'Em...
Business Week:
This is a tough column to write. It brings up clichéd assumptions of American males that I've rolled my eyes at for years. (Boys do poorly in school because they're too busy daydreaming about blowing things up; men forget how to read if there's a lighted screen within 100 yards.) But according to new research and top magazine executives, this much is clear: Their medium increasingly skews toward women as men spend less time reading magazines.
"Women's interest in reading did not fall this year," says Ann Moore, chairman and CEO of Time Inc. (TWX ). But "we continue to see you men distracted by other things," she adds with a grin, as if I'm about to dash off to fire up a bunch of bottle rockets or spend hours, jaws clenched, blasting through HALO.
First Posted: 10-28-05 07:56 AM | Updated: 03-28-08 02:43 AM