OK's owner Richard Desmond has pledged up to $100 million to make the U.K.-based brand a success in the U.S., and has reportedly ponied up cash for access to celebrities on several occasions. But he's not above saving a few bucks in other areas. While other celebrity weeklies (including People, Us Weekly and In Touch) officially bar their employees from going on all-expenses-paid junkets, OK encourages the practice. Editor in chief Sarah Ivens recently arranged to take a free beach vacation for two at the end of April, promising a two-page feature on the resort in return, according to a source familiar with her plans. Asked about the deal, Ivens confirmed it but said it was no power perk. "Probably about 20 members of the staff have been on free press trips," she said.