Every Girl Likes A (Gay) Cowboy... Females Flocking To Brokeback...

Wall Street Journal   |  JOHN LIPPMAN   |   January 27, 2006 09:32 AM

Read More: Breaking Home News
stumbleupon :Every Girl Likes A (Gay) Cowboy... Females Flocking To <i>Brokeback</i>...   digg: Every Girl Likes A (Gay) Cowboy... Females Flocking To <i>Brokeback</i>...   reddit: Every Girl Likes A (Gay) Cowboy... Females Flocking To <i>Brokeback</i>...   del.icio.us: Every Girl Likes A (Gay) Cowboy... Females Flocking To <i>Brokeback</i>...

Despite the cracks about gay cowboys on late-night TV and chin-stroking about whether it would play in Peoria, "Brokeback Mountain" is poised to be not just one of the most praised films of the 2005 Oscar class -- it will become one of the most profitable movies of the year, and a mainstream one at that.

How did "Brokeback" break out? By surgically targeting where the movie would play in its initial release; selling it as a romance for women rather than a controversial gay-bashing tale; and opting out of the culture wars rather than engaging them.

Breaking Home News

Comments for this post are now closed

 
 

 

 Site  Web ask.com