Every Girl Likes A (Gay) Cowboy... Females Flocking To Brokeback...

Wall Street Journal :

Despite the cracks about gay cowboys on late-night TV and chin-stroking about whether it would play in Peoria, "Brokeback Mountain" is poised to be not just one of the most praised films of the 2005 Oscar class -- it will become one of the most profitable movies of the year, and a mainstream one at that.

How did "Brokeback" break out? By surgically targeting where the movie would play in its initial release; selling it as a romance for women rather than a controversial gay-bashing tale; and opting out of the culture wars rather than engaging them.

Read the whole story: Wall Street Journal