TV Stations Frequently Airing Corporate PR Segments As News...
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Breaking Home News
Many television news stations, including some from the nation's largest markets, are continuing to broadcast reports as news without disclosing that the segments were produced by corporations pitching new products, according to a report to be released today by a group that monitors the news media.
Television news directors have said that the segments, known as video news releases, are almost never broadcast, but the group assembled television videotape from 69 stations that it said had broadcast fake news segments in the past 10 months.
New York Times | DAVID BARSTOW | April 6, 2006 12:55 AM