WSJ Busts Budweiser Changing Its Recipe... Miller: "The King Has Come Clean"...

Ad Age   |  Jeremy Mullman   |   April 28, 2006 09:46 AM

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SAB Miller is wasting little time in trumpeting rival Anheuser-Busch's admission in yesterday's Wall Street Journal that it has changed the recipe of Budweiser and Bud Light.


The brewer has put Miller Light's agency of record, Crispin Porter & Bogusky, Miami, to work creating print ads about A-B's admission that could run nationally as soon as tomorrow, a Miller spokesman said. Creative was not available at press time. Miller said it did not know where the ads would run.

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