All Networks...Even Gay Channel LOGO Reject Congregationalist "God Doesn't Reject People" Ad
Each of the Big Three networks, plus Fox's broadcast network, have rejected a paid advertisement from the United Church of Christ that bears the tagline, "God doesn't reject people. Neither do we." Viacom's gay-targeted cable channel, LOGO, has also rejected the ad, which conveys a message of inclusiveness, even depicting a gay couple.
The UCC's "ejector-seat" ad speaks to the rejection of various categories of people by unnamed Christian churches -- a touchy subject for a nation that deems itself to be among the most God-fearing on Earth. It shows people who represent frequent targets of discrimination being ejected -- into the air -- from a church pew via a mechanism involving springboards hidden in the pews, controlled by an unseen party represented by an apparently white, male hand pressing a button.
The American Prospect | Adele M. Stan | May 9, 2006 02:50 PM