WSJ Prepares To Launch Controversial "Journal 3.0" Redesign Next Week...

Editor & Publisher:

For more than 60 years, readers could relax knowing that The Wall Street Journal's look would remain pretty much the same. The blocky columns, the predictable jump placements, the wash of gray -- a 1941 edition could have graced a newsstand early in this century and many strolling by wouldn't have blinked.

Its design also had enormous influence on other newspapers. Legendary Journal Editor Barney Kilgore dreamed up the "What's News" column in 1941, giving readers a quick synopsis of events. You'd be hard-pressed to find a newspaper these days without a box detailing what's inside Section A.

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