McDonald's Puts Shrek On A Diet In New Ad Campaign

Reuters   |  Nichola Groom   |   May 9, 2007 10:05 PM

Read More: McDonald's, United States , Breaking Entertainment News
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McDonald's Corp. is putting the pot-bellied green star of "Shrek" movies on a diet in a new campaign that features the restaurant chain's apple slices and salads rather than its burgers and fries.

On Tuesday, McDonald's and DreamWorks Animation SKG Inc., the studio behind the upcoming" Shrek the Third" movie, unveiled a promotion in which Shrek, Donkey and other characters from the animated film will be used to sell Happy Meals and other McDonald's food.

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