Blockbuster Lowers Online Rental Price To Compete With Netflix
Blockbuster Inc. is offering lower-priced plans for online movie rentals as it competes with Netflix Inc. in a market that it said could grow 43 percent this year.
Blockbuster said Tuesday it would offer a plan letting customers place online orders to rent three movies at a time for $16.99, a buck cheaper than it most popular offering called "Total Access." The movies are mailed to the customer.
The difference is that customers on the cheaper plan, called "Blockbuster by Mail," won't get a free rental when they return DVDs to a store instead of mailing them back. They will, however, get a coupon for one free in-store rental per month.
AP | David Koenig | June 12, 2007 02:02 PM