From The Department of the Totally Obvious

03/28/2008 02:44 am ET | Updated May 25, 2011

Yesterday, Alana Samuels of the Los Angeles Times filed a story titled "Virtual marketers have second thoughts about Second Life." If you do not know what Second Life is, well, first: congratulations! I all likelihood, you have a (first) life! For the purpose of information, however, Second Life is a massive, "internet-based virtual world" in which people can interact with other people using online stand-ins called "avatars." Keeping in mind the sort of person who might elect to while away months of their lives diddling around inside a fake world on the internet, I clicked over to the story, curious as to why marketers had soured on launching campaigns within Second Life.

Naturally, my curiosity was pretty much satisfied just by reading the article's subhed:

"Firms find that avatars created by participants in the online society aren't avid shoppers."

Gee. Whoulda thunk?

Suggest a correction