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Beatles Fans Outraged As Tune Used In Diaper Ad

AP   |  Dan Sewell   |   July 20, 2007 03:18 PM

Read More: Liverpool, England, Beatles, John Lennon, Vietnam , Breaking Entertainment News
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Help! Some Beatles fans are feeling down about the latest use of a Fab Four song in a commercial -- the 1967 peace anthem "All You Need Is Love" highlights a new disposable diaper campaign.

"I just cannot see a Beatles song being used for trivial things ... not Beatles songs!!!!" fan Andy Bonnell said by e-mail from Liverpool, England, the Beatles' home base.

Such sentiments represent something of a lost cause. A version of their song "Help!" was used in a car commercial in 1985, and the many appearances since then include the late John Lennon's son Julian's 2002 cover of "When I'm Sixty-Four" for insurer Allstate Corp. and current Target Corp. store commercials that use a version of "Hello Goodbye" -- "Goodbuy" in the ads.

But the "All You Need..." campaign, launched this month for Procter & Gamble Co.'s Luvs diapers, struck a particularly sour note for some fans, who heated up online forums about it. Among the objections is that the idealistic song, popular in the counterculture "Summer of Love" era and among Vietnam War opponents, is being used at the time of another war, in Iraq, to evoke soiled diapers.

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