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Say Hello To 'Hugo': McDonald's Sneaks A Supersize Item Back On The Menu

New York Times   |  Andrew Martin   |   July 23, 2007 10:02 AM

Read More: McDonald's , Breaking Living News
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A new McDonald's menu item is a bit of a stunner. Remember Supersize sodas? They're back, except this time the chain is trying a new name. Meet the "Hugo," a 42-ounce drink now available for as little as 89 cents in some markets. A Hugo soda contains about 410 calories.

McDonald's might as well have called it the Tubbo.

Making matters worse, Hugo ads are available in several languages, making sure that minorities -- who are disproportionately affected by the obesity epidemic -- are aware of the budget beverage.

McDonald's officials said they were simply offering customers a variety of choices. And they emphasized that the Hugo was a summer promotion and available only in some markets.

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