Disney Pledges To Ban Smoking In Family-Oriented Films

BBC   |   July 25, 2007 02:20 PM


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The Disney Studio has pledged to remove smoking from its family-oriented films.

The media giant's chief executive Robert A Iger said depictions of smoking in future Disney-branded films would be "non-existent".

And smoking will be "discouraged" in films aimed at adults released under its Touchstone and Miramax banners.

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