New Publisher of Maxim, Stuff And Blender Renamed Alpha Media Group

Women's Wear Daily:

Looks like Dudes Inc. got passed over as the name for Dennis Publishing 2.0. After Quadrangle Group takes over the company, the publisher of Maxim, Stuff and Blender will be known as Alpha Media Group. The self-assured title not only gives the company a more official, corporate-sounding moniker, but also references the term "alpha male" which, according to "Webster's New Millennium Dictionary," means "the dominant member in a group of males." Sources say one of the names suggested early in the process was Maxim Media, reflecting the company's biggest magazine in its stable, but that was quickly shot down. Quadrangle is expected to finalize the acquisition the second week in August.

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