Gore Plans $100 Million Global Ad Campaign On Climate Change

AdAge   |   August 27, 2007 12:26 AM


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Not too long ago, a premier ad agency wouldn't touch a campaign warning about the effects of global warming, fearing backlash from the automakers and oil companies that keep Madison Avenue's lights on. But now one of the most hotly contended pitches out there is for the Alliance for Climate Protection, the organization formed last year by Al Gore.

Four elite agencies -- Crispin Porter & Bogusky, Bartle Bogle Hegarty, the Martin Agency and Y&R -- are squaring off for the business and are expected to present to the former vice president himself early next month, according to executives familiar with the review. The budget for the "historic, three-to-five-year, multimedia global campaign," as the request for proposals puts it, is contingent on how much money the alliance raises. Media spending will likely be more than $100 million a year.

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So, did AlBore finally buy that book on solarizing your home? If ya wanna have people use green tech, you gotta try to put it on the market so there's better choices available. If you don't do that, you can make all the speeches you want, and accomplish exactly nothing. Zero. Bupkis. Nada. Nothing. Nix. Null. Etc.

    Favorite    Flag as abusive Posted 02:09 PM on 08/27/2007

Mr. Gore is a genious!

Time for a COOL change,
Gore
2008

    Favorite    Flag as abusive Posted 11:33 AM on 08/27/2007

But most unfortunately, a 100mln dollar ad buy for this means he's not running for president.

    Favorite    Flag as abusive Posted 11:20 AM on 08/27/2007

Not at all. He's not doing it, an ad agency is. Sure looks like he's wrapping things up nicely to me.

    Favorite    Flag as abusive Posted 11:33 AM on 08/27/2007
- johnnyjust I'm a Fan of johnnyjust 6 fans permalink

If I've learned one thing from the global warming fans it's that you can't stop people from mindlessly joining the herd and jumping off the cliff.

Especially if they're jumping with enthusiasm.

Join and jump.

    Favorite    Flag as abusive Posted 11:14 AM on 08/27/2007

Every global warming denier I have met is not coincidentally over 55 years old. Effects of man-induced atmospheric change have so far had a delay of 30-50 years, still the blink of an eye in geologic time (unless you went to Pat Robertson Univ.)

35 years after the Chloro-flourocarbon law, the Ozone layer has stopped shrinking for the first time since the Industrial Revolution. This is a fact.

32 years after Lake Erie caught on fire from the pollution, my father-in-law went fishing there last weekend. This is a fact.

The two global

    Favorite    Flag as abusive Posted 10:58 AM on 08/27/2007
- shaggles I'm a Fan of shaggles 4 fans permalink

You ever meet any of those Lynden LaRouche acolytes? They're all over the place where I work (downtown Seattle.) They are BIG global warming deniers and all in their 20's.

    Favorite    Flag as abusive Posted 11:19 AM on 08/27/2007
- Defyant I'm a Fan of Defyant 16 fans permalink

Instead of villifying the people who refuse to jump over the cliff with you, why not take a moment to admit some facts. You cannot control the planet. You are not in control of your own government. Hell half the time you can't even control your own mind from wandering.

I do not deny that climate is changing and we seem to be experiencing larger disasters. But you refuse to admit that by adaptation many of the disaster could be mitigated.

I'll say again, don't allow development in flood plains, even 100 year flood plains. Stop and rescind coastal development. Underground development, and all steel structures in tornado alley. Earthquake areas require special consideration, yet damage can be mitigated with the proper construction techniques.

How many lives could have been saved, property saved if these simple rules had been implemented thirty years ago? Hell we knew about global warming then, but did nothing.

The canary has died and the panic has set in. Just because I'm not panicking, save your name calling, and calm down.

    Favorite    Flag as abusive Posted 11:51 AM on 08/27/2007

I see them in the Capitol Hill area...we've pretty much run them away from there. They seem to think they're a political party or something.

    Favorite    Flag as abusive Posted 01:44 PM on 08/27/2007

Mr Gore I think everyone has heard the message by now. Why not spend $100,000,000.00 on the clean up. Again, actions speak louder than words. And by the way since everyone seems to have such a hard time accepting the term "Global Warming" (I guess because they think it foretells the possible end of our planet) why not just say lets clean up the polution all over the world; land, sea and air. I don't think anyone could argue with that!

    Favorite    Flag as abusive Posted 10:53 AM on 08/27/2007
- Ginzaman I'm a Fan of Ginzaman 12 fans permalink

Does it bother anybody that the future of our planet is being turned into convenient sound bites for the masses?

    Favorite    Flag as abusive Posted 10:04 AM on 08/27/2007

Amazing... do you climate-change deniers have a rapid action task force paid to write comments on popular blogs, or what? I've seen several news items appear on climate in the past little while, and the first few responses are always "oh, there's nothing to worry about, you're all stupid hosers, go regulate something else," or some variant thereof. Strangely, the words used by supposedly different people seem sometimes quite similar, leading me to wonder if the money is too cheap to hire enough trolls. Anyway, the speculation is pretty silly, but climate change is as real as Bush Jr. being president since 2000. Go check the numbers for the Arctic polar ice cap this year: the least ice ever in recorded history, and has already achieved the IPCC projections for 2045. Any of you climate change deniers ever bother to think that the IPCC projections might be *conservative*?

    Favorite    Flag as abusive Posted 09:24 AM on 08/27/2007

That's a lie -- this blog has never been popular!

    Favorite    Flag as abusive Posted 09:48 AM on 08/27/2007

And "recorded history" of the Arctic polar ice cap covers what time frame? Go back to farming syrup, please.

    Favorite    Flag as abusive Posted 10:10 AM on 08/27/2007

My parents are both researchers. Climate data of the polar ice caps locked in frozen ice has been recorded back to the early Mesozoic period, at or before dinosaurs appeared (225 million years for stupid people like you). Now wipe that drool off your mouth.

    Favorite    Flag as abusive Posted 10:37 AM on 08/27/2007
- Defyant I'm a Fan of Defyant 16 fans permalink

Have you heard of a mini ice age? This warming could easily sling shot into a rapid freeze if the Atlantic currents shift from the influx of fresh water.

Yes, the sky is falling. But you are a puny human. What will you do about it. Keep calling us names because we are asking for thoughtful consideration.

I want a careful response. Not a bunch of knee jerk reactionary taxes, which will be wasted, misdirected, and stolen.

Our future is at stake here. But I am not going to let my government and politicians use it as an excuse to institute more control and taxes.

    Favorite    Flag as abusive Posted 11:59 AM on 08/27/2007

Advertising? Why? Is there a need to increase awareness of global warming? Wouldn't the $100M be better spent on R&D to come up with new energy sources?

    Favorite    Flag as abusive Posted 09:13 AM on 08/27/2007
- dadw5boys I'm a Fan of dadw5boys 261 fans permalink
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How much would a $100 million investment lower the cost of solar panels? $20.00 PER PANEL?

    Favorite    Flag as abusive Posted 10:38 AM on 08/27/2007
- Defyant I'm a Fan of Defyant 16 fans permalink

Good point.

    Favorite    Flag as abusive Posted 11:53 AM on 08/27/2007

"R&D" stands for research and development, not manufacturing. Fund some primary research to find us an alternative source of power. There is no need to raise the awareness of global warming; who has not heard of it. We need a solution, not advertising...

    Favorite    Flag as abusive Posted 02:10 PM on 08/28/2007
- Amunaka I'm a Fan of Amunaka 107 fans permalink
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Global Warming Skeptics Take a New Tack -- 'We Are Screwed'

February 12, 2007

After the release of Intergovernmental Panel on Climate Change's report on global warming, the global warming flatearthers seem to be splitting into two groups. The first group is represented by the American Enterprise Institute, an oil company 'think tank,' who still think they can buy their way out of responsibility. No sooner had the IPCC report hit the headlines than AEI sent out a fax to just about every PR flak in existence offering a $10,000 bounty to anyone disputing the report.

The other tack seems to be represented by another corporate think tank, the Competitive Enterprise Institute. At this point, both groups -- in fact, almost all global warming deniers -- have pretty much given up on denying global warming. Having lost that scientific battle, as well as public opinion, they've backed off the 'global warming isn't even happening' line and began to attack the science that shows humans as the cause. Here's were the two groups have split. AEI is sticking to the human cause denial, but the Competitive Enterprise Institute -- perhaps wiser in its way -- recognizes that the IPCC report is the final nail in the coffin of the argument against human cause.

http://griperblade.blogspot.com/2007/02/global-warming-skeptics-take-new-tack.html

    Favorite    Flag as abusive Posted 06:02 AM on 08/27/2007
- Chopin I'm a Fan of Chopin 63 fans permalink

Life imitates art, and art portrays life as it was, or is, or should have been, or hope to be.

This advertizing effort sadly reminds me of the person-to-person conversation between the ailing Emperor Marcus Aurelius and the general known as Maximus (in the movie "Gladiator"), on the vital question of imperial succession. The general declined Emperor Marcus Aurelius' offer to succeed him as the the next emperor. The general declined because he only wished to retire back to be a farmer. Upon this revelation, Marcus Aurelius pleaded most earnestly and solemnly with the general,

"Commodus is not a moral man! He will not rule wisely. You must know that. -- That is why it MUST be you (to succeed as the next emperor)! ..."

That historical plea is just as valid today in the struggle for power of presidential succession in Washington in 2008, as it was in the disastrous imperial succession in the Roman Empire from Emperor Marcus Aurelius to the selfish, mean and murderous imperial rule of Emperor Commodus.

I wonder if Al Gore has this sense of history in playing a part in this historical reenactment in American presidential politics in 2008.

    Favorite    Flag as abusive Posted 01:42 AM on 08/27/2007
- Defyant I'm a Fan of Defyant 16 fans permalink

Gore’s extravagant energy use does not stop at his electric bill. Natural gas bills for Gore’s mansion and guest house averaged $1,080 per month last year.

“As the spokesman of choice for the global warming movement, Al Gore has to be willing to walk the walk, not just talk the talk, when it comes to home energy use,” said Tennessee Center for Policy Research President Drew Johnson.

In total, Gore paid nearly $30,000 in combined electricity and natural gas bills for his Nashville estate in 2006.

Yeah, forget that he was Bill Clinton's sidekick for eight years. He's not running and to make a comparison to a movie, a work of fiction, well wait a minute, I forgot how stupid Americans really are.

Gladiator was a movie, hello, fiction!

Dialog in a movie, sense of history, You just made my point about the failure of our public education.

    Favorite    Flag as abusive Posted 02:16 AM on 08/27/2007
- Chopin I'm a Fan of Chopin 63 fans permalink

Defyant, your selective logic and out-of-context quote of statistics sound too clever to be persuasive:

First, to be credible and persuasive in citing sources, like a $30,000 electricity bill -- have you personally checked its authenticity? and if so, have you checked the authenticity and political/financial motivation of this "Tennessee Center for ....". A person or organization that offers such detail personal information MUST have a motive or agenda. So, what do you think is this group's agenda, in trying to discredit Al Gore? To be sure, Gore has recognized personal failings -- who doesn't? But inauthenticity is not one of them, and many Americans and people around the world (in the millions and millions) have reached this collective judgement.

In quoting from the movie "Gladiator", I said art imitates life. You pick a straw man to knock down. -- You choose to miss the real point in the historical analogy of missed opportunities.

You said "how stupid Americans really are ... " -- that's a sweeping generalization you cannot support with facts and arguments to be persuasive. Yes, they are badly, thoroughly and deliberately misled by the government and mass media, and groups like "Tennessee Center for ...", for myopic selfish gains, as Al Gore so clearly explained and carefully referenced in his book "Assault on Reason". For you to blabber away without any credible supporting facts or arguments is not only an unpersuasive personal opinion, but is a sign of misplaced desperation.

Global climate change is no longer a rational argement between thoughtful people. In reality, it is the human species pitting itself and the survival of life on this planet against the primal forces of nature. That is incredible arrogant and soulless folly on a monumental scale, no matter where you come from or what you believe, as long as we and posterity are all part of this small planet.

    Favorite    Flag as abusive Posted 04:19 AM on 08/27/2007
- Amunaka I'm a Fan of Amunaka 107 fans permalink
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said Tennessee Center for Policy Research President Drew Johnson.

>>>>>>>>>>­>>>>>>>>>>­>>>>>>>>>>­>>>>>>>>>>­>>>>>


Dept. of Revenue says conservative think tank ‘not a legitimate group’

February 16, 2007

The state’s Department of Revenue is refusing to respond to inquiries from a conservative watchdog organization over a controversial tax, labeling them “not a legitimate group.”

The Tennessee Center for Policy Research (TCPR), who bills themselves as an “independent, nonprofit and nonpartisan research and educational institute,”


December 15, 2005

From Beltway to Bible Belt

Drew Johnson's Tennessee Center for Policy Research, a state-based, free market think tank, is up and running.

If you want to know what a difference one year makes, ask Drew Johnson.

Last November, the Torch reported on Johnson’s plans to start a free-market, state-based think tank in Tennessee. At the time, what would become the Tennessee Center for Policy Research (TCPR) didn’t have a staff or even a web site. Johnson celebrated the little steps, like hiring an accountant
.

http://209.85.165.104/search?q=cache:NxkiK6iX98wJ:www.vutorch.org/blog/archives/000193.html+%22Drew+Johnson%22,+Pepperdine&hl=en&gl=us&strip=1



Tennessee Center for Policy Research (TCPR) describes itself as "an independent, nonprofit and nonpartisan research and educational institute dedicated to providing concerned citizens, the media and public leaders with expert research and timely free market policy solutions to public policy issues in Tennessee
TCPR is "part of the right's State Policy Network,"

SPN is a national network of state-based right-wing organizations in 37 states as well as prominent nationwide right-wing organizations.

Through its network SPN advances the public policy ideas of the expansive right-wing political movement on the state and local level
Additionally, according to the Tennessee Department of Revenue, TCPR is "not a legitimate organization."

Johnson tells the Scene that while the center hasn't hung its shingle anywhere other than on the Internet thus far, an actual place of business is in the works."


Links from TCPR's website include the following right-wing and libertarian think tanks:

http://www.sourcewatch.org/index.php?title=Tennessee_Center_for_Policy_Research

    Favorite    Flag as abusive Posted 07:41 PM on 08/27/2007

I think a carbon tax would be a good idea even if
there were no Global Warming. The switch from chemical fuels to electricity is one of those good
things that has been prevented by what is called
a technological fix. It is like this stupid QWERTY
typewriter. They keep making them because so many
people use them. People learn how to use them because they keep making them.

It is the same thing with electric cars. Chemical cars keep electric cars off the market
even though electric cars will be better once the system is set up.

It is a stupid as still having gas lights. Edison had to bribe cities to get them to change to electricity from fossil fuel lighting.

Capitalism is so damn short sighted. Even Heinlein, libertarian that he was, saw the need for what he called a "Long Range Foundation" to invest in technologies that took more than five years to pay back.

Heinlein mentions this foundation in his Methusalah stories. The LRF is what invented the Ortega Torch, Heinlein's fusion powered space drive.

    Favorite    Flag as abusive Posted 01:28 AM on 08/27/2007
- BeerHolder I'm a Fan of BeerHolder 17 fans permalink

We should definitely keep trying to solve the problem no matter what but I really believe it's too late. There was a show on this afternoon with Tom Brokaw that outlined the problem in great detail. 600,000 years of ice core samples pretty much tell the story. We're warming at a rate never before seen in the previous 600,000 years. Glaciers are melting at all points around the world. That's 75% of the earths fresh water.

China and India are taking up the slack by building 1 coal fired plant a week! What's going to stop it or even slow it down??? 6.5 billion people have to realize there's a problem and actually do something.

I say forget it. It ain't gonna happen. Keep trying by all means but realize that there's a real good chance it won't do any good.

    Favorite    Flag as abusive Posted 01:38 AM on 08/27/2007

Too late? Boo friggin hoo. Feel free to walk your carbon producing body off the nearest cliff then.

    Favorite    Flag as abusive Posted 09:47 AM on 08/27/2007
- Gabrielle I'm a Fan of Gabrielle 17 fans permalink
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YOU ARE UNFORTUNATELY RIGHT

    Favorite    Flag as abusive Posted 10:09 AM on 08/27/2007
- Defyant I'm a Fan of Defyant 16 fans permalink

Look, our planet has a climate. Planetary history teaches us that our climate has changed many times. We are probably in the middle of a shift in temperate and non temperate zones. Do we know enough to effect change without the law of unintended consequences kicking our ass? No, I don't think so.

I think our best hope is adaptation. Is this part of the Gore campaign? No. But you can bet we'll see a whole slew of new taxes, carbon tax being the first one to come to mind.

The science used to justify the global warming fear mongering can be easily turned around. Our planet could easily slingshot into an ice age from this warming trend we are seeing.

Is that being discussed? No.

But you can bet the drum beat has started, and just like the Iraq occupation being justified by the 9/11 and WMD lie, the Global warming lie will be equally shoved down our throats and repeated until by god you believe it.

Don't question, just believe, and pay your taxes.

    Favorite    Flag as abusive Posted 01:02 AM on 08/27/2007
- BeerHolder I'm a Fan of BeerHolder 17 fans permalink

Typical response from your typical troll. Deny the problem till it goes away.

Yeah, that'll fix it.

    Favorite    Flag as abusive Posted 01:32 AM on 08/27/2007
- Defyant I'm a Fan of Defyant 16 fans permalink

Are you calling me a troll? What problem? You want to buy hook, line, and sinker the myth of global warming because Al Gore won an Oscar?

What ever happened to the ozone hole? El nino and La nina? Until global warming came along we had failed recycling programs, a switch in refrigerant compounds, and a conservation campaign that people obviously ignored.

I'm not denying anything. I'm questioning the motives of a national ad campaign selling us a new environmental catastrophe.

If our government was sincere, we would have as a nation been compelled thirty years ago to invest in R&D for clean fuels, sustainable agriculture, and education. Real education, not this feel good crap that passes for education. Our leaders would have invested in America and not multi-national corporations.

You call me a troll because I dare question the great Al Gore. A man whose electric bill on his home is more than my all my bills put together every month.

My god. What is wrong with people that they can't stand to have their demi-gods questioned.

As for the carbon tax. How about we get the current mess cleaned up and establish some accountability in our current governmental process before we let them saddle us with new taxes. How about we stop the waste and pork which congress is by now famous for.

Why are you people so eager to give your government your hard earned dollars so they can steal it, give it away and waste it?

As for me being a troll, bck at you buddy.

    Favorite    Flag as abusive Posted 01:54 AM on 08/27/2007
- ohiomark I'm a Fan of ohiomark 116 fans permalink

Amen, The climate MAY be changing, but it isn't because of man's activities. This scam is happening for one reason. The enviromentalists wackos are trying to punish successful countries with endless regulation and taxes to slow down the economy. This is nothing more than Anti-Capitalist, Anti-American propaganda to push the socialist agenda.

I can guarantee that when all this bullshit DOESN'T happen in 20 to 50 years, that the Libs will take credit for "saving the planet" with all their "good work" and higher taxes and that will justify (in their minds) all the regulation to continue.

Get over yourselves Libs, you can't change the climate.

    Favorite    Flag as abusive Posted 06:38 AM on 08/27/2007
- Amunaka I'm a Fan of Amunaka 107 fans permalink
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Proud member of the Soiled Tin Foil Diaper conspiricy theory crowd ....thanks for the chuckle as always mark

    Favorite    Flag as abusive Posted 08:16 AM on 08/27/2007
- Gabrielle I'm a Fan of Gabrielle 17 fans permalink
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ANOTHER DUMB MORON!

    Favorite    Flag as abusive Posted 10:08 AM on 08/27/2007

OK--

Do YOU want gamble your life on it? Just to make a few measly dollars? The argument you offer is not only disengenuous, it's asinine. Somebody tells you something in YOUR best interest and you tell them to f-ck off.

    Favorite    Flag as abusive Posted 01:42 PM on 08/27/2007
- lbsaltzman I'm a Fan of lbsaltzman 66 fans permalink

Calling global warming a "scam" and speaking of "environmentalists wackos" doesn't make it so. I just shows that you are ignorning or are ignorant of the vast body of scientific research. Name calling is a poor excuse for intelligent debate. I suspect you are listening to too much Rush Limbaugh, Ann Coulter or the O'Reilly factor. It has a negative effect on one's ability to engage in rational debate. try reading the real science. My favorite site for that is realclimate.org where serious climate change scientists have a brilliant blog going.

    Favorite    Flag as abusive Posted 07:13 PM on 08/27/2007
- baylaw73 I'm a Fan of baylaw73 27 fans permalink

mark, no personal attack here. I tend to agree that it is not productive. That said, you pretty darn personal there yourself. Your assertions contradict the scientific consensus on the question of human influence on the climate. The people who agree have no logical connection to the conspiracy you see. You even question whether the climate is changing at all. That assertion is about as valid as the flat Earth POV. Why do you hate science?

    Favorite    Flag as abusive Posted 07:05 PM on 08/28/2007
- Titus I'm a Fan of Titus 2 fans permalink
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Look, of course our planet has a climate. Of course over time temperatures change. That's not the point of the campaign. The point of the campaign is for us not to make things worse (for humans).

Doesn't it make sense to act to improve things if we can? Why must we have a disaster (Katrina) on our hands before someone decides that we might need to alter our behavior?

If you think our best hope is adaptation, then fine. Do something about it. Get involved with Gore's movement and influence the thinking. Don't just sit on the sidelines and carp about taxes. Believe me, taxes spent on improving air quality and water quality are much preferred over taxes to fund the mis-adventures in Iraq.

It seems to me that we either do something about OUR contribution to the problem or sit on our thumbs and do nothing. I don't think the latter option is the best.

    Favorite    Flag as abusive Posted 08:36 AM on 08/27/2007

Ah, the solution is to join a "movement"! This poor pathetic 60s outcast still hasn't found his purpose in life and the parties now suck, so let's invent a new movement. Katrina is the Kent State of the 21st century, eh? FYI, air quality and water quality continue to improve in the US (unless we're measuring it with you in your mother's basement). You've got a movement all right, but unfortunately it's in your bowels. Feel free to start commuting in a tricycle, but keep your movement away from me -- wouldn't want you to have an unfortunate meeting with my SUV now would you?

    Favorite    Flag as abusive Posted 09:45 AM on 08/27/2007
- Defyant I'm a Fan of Defyant 16 fans permalink

Here's the movement I'll join. It's called the anti - idiot movement. Our movement will encourage people to build storm shelters, or how about they build underground homes in tornado alley. Don't build in flood plains. If you live in an earthquake prone area, how about you don't build on unstable hillsides. Oh, here's an oldie but goody, in hurricane prone coastal areas, no development at all. How about a natural coastline?

There, adaptation theory, instead of the same old power and control way of looking at the world.

Now who's the moron.

    Favorite    Flag as abusive Posted 11:40 AM on 08/27/2007
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