Dr. Gigerenzer, the director of the Max Planck Institute for Human Development in Berlin, is known in social science circles for his breakthrough studies on the nature of intuitive thinking. Before his research, this was a topic often dismissed as crazed superstition. Dr. Gigerenzer, 59, was able to show how aspects of intuition work and how ordinary people successfully use it in modern life.
And now he has written his own book, "Gut Feelings: The Intelligence of the Unconscious," which he hopes will sell as well as "Blink." "I liked Gladwell's book," Dr. Gigerenzer said during a visit to New York City last month. "He's popularized the issue, including my research."