"Hey, we both tend to use minimalist advertising, with our products placed over stark white backgrounds... let's make something together!"

Here's the deal, millions of aging baby boomers are going to be clogging the roads during the next four decades so cars will have to "learn" to drive themselves or all hell will break loose. For a minute there, I thought that's what this announcement was all about. Silly me, Apple's more about style than substance so what was I thinking?

The car will be run on pixels, the hard drive, will get excited by the pressure of your foot on the pedal, and ignite a storm of pixels to explode into nano action.

Wheels will turn based on rotative 3D imagery, and gauge controls, all terrain and terra-fir-ma, will be entered into the stream mix flux capacitor. We are on the verge of neuron drive vehicles, who's pixels will get charged up enough to make these new iCars go, by providing them with pixelated pictures of Angelina Joli, Veronika Zemanova or Amber Evans, on a good day.
You can drive the iCar right up to your place of work, back in to a plug in generator, to electro-ize your vehicle, and turn it into a mobile module office work station. Plugins are bought and paid for by your corporation for you to use, from Adobe.
If you don't like this picture, or your boss, you can use Photoshop CCCP the Russian version, to erase and retouch them right out of the pixture, my new word for a pixel picture. Bush can be seen using it to amuse himself, eliminating all sorts of countries off of the world's maps.
Last but not least, you can then park your iCar, on your iPod, and carry it around with you, as it also runs on USB2.
An Apple a day, keeps all those funny doctors away, have fun folks. Don't you just love Steve Jobs, the Disney of Computer Operations.

Wow, a car with a built in mp3 player--who would've thunk it!

Reminds me of the old joke about how a braking system designed by Microsoft would flash the message "Are you sure you want to stop?" every time you pressed on the brake pedal. Having seeen Apple products up close, and how they used proprietary closed systems (including the ridiculous non-replacable batteries) I for one will stay far away from a car in which they have any design input.

Sounds interesting: the bright minds of Apple with the manufacturing capabilities of VW, the roads could take on a new color, with light weight moderately inexpensive electric cars, user friendly, for the old as well as the young.
DO IT!
So much progress can be made in auto manufacturing that it disgusts most of us who are looking for something new.
Has anyone seen the movie 'who killed the electric car?'
A must see.

That's a shame.We still have our Golf
convertible bought in 1988.
2 sets of new tires and one new fan belt
last year and she still purrs like a kitten.
Best car ever.
No to the Icar though unless it comes
complete with an Ipod and Iphone in every
pocket and compartment.

Hitching Apple to a shitwagon like VW is sheer idiocy. My 2003 new Bleedle Lemonvertible is the worst car I've ever owned - almost as many trips to the ishop as Bush has made to Crawford, in 70,000 miles. Steve Jobs must be Fahrkenschtupid!

I already use an iPod in my VW, so I already have my iCar. I'm typing this on a MacBook at home, so I guess I have an iHouse too. If I see any more unnecessary "i"s in front of common words, I think I'll go iNsane.

What a shame it's about more consumerism instead of efficient, low cost, low emission transportation...