Time's "Business 2.0" Goes Bust

New York Times:

Business 2.0, a monthly magazine about the new economy, will be shut down rather than sold, its owners at Time Inc. have decided. The publication, which has been suffering from a decline in advertising revenue, will cease publication after its October issue, which will have a cover article on where to invest in a real estate downturn.

According to people familiar with Time Inc.'s handling of the matter, Time turned down offers from Mansueto Ventures, owners of the rival magazine Fast Company, and other prospective buyers to acquire the Business 2.0 brand and its circulation list of 600,000 subscribers.

Read the whole story: New York Times

Comments

[OrvilleHLarson]

11:42 PM on 09/04/2007

Personally, I'm glad this new publication failed. Next, I hope TIME itself goes under. Any publication that lets liars like William Kristol spew his bullshit deserves to disappear.

[gvincent]

08:39 AM on 09/05/2007

Yes, any publication that doesn't put personal bias ahead of having a balance of values in the magazine should go bankrupt...
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