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Facebook Group Not Enough To Save "Business 2.0"

Advertising Age   |  Nat Ives   |   September 5, 2007 10:54 AM

Breaking Media News
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After a long vigil that became particularly intense over the last six weeks, Time Inc. has decided to lower the boom on the beloved but under-performing Business 2.0 this morning. The magazine, which was founded in 1998 to cover business in the internet age, will cease publishing on its own and be folded into its much bigger sibling, Fortune.

Business 2.0 has drawn concern from Time Inc. brass for some time, not least because its ad pages sank 7.7% in 2005, and 5.1% in 2006, according to Publishers Information Bureau. For 2007 through the September issue, ad pages were down a crushing 35.3%, per the Media Industry Newsletter. Paid and verified circulation averaged 608,328 during the first half of this year, down 3.9% from the first half last year, according to the title's report to the Audit Bureau of Circulations.

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