Journo Professor: Murdoch-Led WSJ May Spin Off Product To Compete With USA Today

Newswise   |  John K. Hartman   |   September 5, 2007 12:46 PM


stumbleupon :Journo Professor: Murdoch-Led WSJ May Spin Off Product To Compete With USA Today   digg: Journo Professor: Murdoch-Led WSJ May Spin Off Product To Compete With USA Today   reddit: Journo Professor: Murdoch-Led WSJ May Spin Off Product To Compete With USA Today   del.icio.us: Journo Professor: Murdoch-Led WSJ May Spin Off Product To Compete With USA Today

Sept. 15 marks the 25th anniversary of USA Today's founding. Central Michigan University journalism professor John K. Hartman, who authored two books regarding USA Today and has been invited to participate in the paper's anniversary celebration Sept. 10 through 14 at American University in Washington, D.C., is available to speak with the media as the anniversary approaches.

Among Hartman's thoughts on the subject:

Regarding potential competition for USA Today:
"Midway through its third decade, USA Today has reached a crossroads in print and online. While it is the United States' best-read daily newspaper with a daily audience of 5 million, USA Today's readership, advertising revenue and profitability have stagnated; it is suffering from the secular slump in the newspaper industry, and new, tougher competition is on the horizon as Rupert Murdoch takes over The Wall Street Journal. Murdoch, who once reportedly offered $1 billion to buy USA Today, will soon have the presses, staff, distribution system and office functions to challenge USA Today, either by changing the Journal to directly compete for general-interest news readers or by creating a second publication to take on USA Today and the other national newspaper, The New York Times."

Comments for this post are now closed

 
Comments
5
Pending Comments
0
iPhone App Promo

Want to reply to a comment? Hint: Click "Reply" at the bottom of the comment; after being approved your comment will appear directly underneath the comment you replied to

View Comments:
- bascombe I'm a Fan of bascombe 29 fans permalink
photo

This is a First Degree Murdoch.

    Favorite    Flag as abusive Posted 10:49 PM on 09/05/2007
- larry278 I'm a Fan of larry278 47 fans permalink

So, Mr Murdoch may publish a McPaper to compete with USA TODAY. Mr Murdoch probably will make his paper a dumbed down version of USAT. Mr Murdoch can raid Faux News for media people who will have no trouble creating dumbed down competition for USAT. Mr Murdoch will set a new lower common denominator for papers aimed at readers with a 3rd reading level. Mr Murdoch & his employees have a gift for being low & common.

    Favorite    Flag as abusive Posted 10:49 PM on 09/05/2007

Whoops- here's the link of the article I was referring to of Murdoch's connections: http://www.newsvisual.com/newsvisual/2007/09/rupert-murdoch.html

    Favorite    Flag as abusive Posted 06:02 PM on 09/05/2007

USA Today is doomed. Murdoch's business track record and strong connections (see article from newsvisual for some interesting insight) suggest that if he aims to make a move to compete, it wouldn't be too difficult.

    Favorite    Flag as abusive Posted 06:00 PM on 09/05/2007

Is the USA Today actually a newspaper?

    Favorite    Flag as abusive Posted 04:54 PM on 09/05/2007
Comments are closed for this entry

 You must be logged in to comment. Log in  or connect with 

Connect