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Martha Stewart To Debut Line Of Wines

Wall Street Journal   |  VANESSA O'CONNELL   |   September 14, 2007 12:50 PM

Read More: Martha Stewart, Martha Stewart Vintage, Wine, Breaking Business News
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America's diva of domesticity, Martha Stewart, is uncorking a plan to sell her first line of wine, starting early next year, according to people familiar with the plan.

Dubbed Martha Stewart Vintage, the $15-a-bottle wine -- in chardonnay, cabernet sauvignon and merlot -- will be produced and distributed by giant vintner E. & J. Gallo Winery, of Modesto, Calif., and made from grapes grown primarily in Sonoma County, Calif., these people said. A rosé version is also under consideration for future releases in the line.
[Martha Stewart]

One question is whether consumers will regard Ms. Stewart as an expert in wine, as they do in entertaining and other home-related skills.

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- customROUNDpoolTABLES I'm a Fan of customROUNDpoolTABLES permalink

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    Favorite    Flag as abusive Posted 06:34 AM on 09/17/2007
- larry278 I'm a Fan of larry278 permalink

Re: Wine endorsements, neither Roxanne nor Rosie endorse Mad Dog 20-20, nor Thunderbird.
Britteny, Paris, Lindsy, Courtny, et al haven't endorsed any substance which is used for recreation or pleasure & they haven't been asked to endorse Woolite or say that Woolite is what each one uses to launder delicate personal things.

    Favorite    Flag as abusive Posted 02:07 AM on 09/16/2007
- RGKahn I'm a Fan of RGKahn permalink

Sounds interesting. I wonder if she will be highlighting her wines in the preparation of the food or to accompany the food items. I am Looking foreward to trying them out.

    Favorite    Flag as abusive Posted 12:41 AM on 09/15/2007
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