Martha Stewart To Debut Line Of Wines

Wall Street Journal:

America's diva of domesticity, Martha Stewart, is uncorking a plan to sell her first line of wine, starting early next year, according to people familiar with the plan.

Dubbed Martha Stewart Vintage, the $15-a-bottle wine -- in chardonnay, cabernet sauvignon and merlot -- will be produced and distributed by giant vintner E. & J. Gallo Winery, of Modesto, Calif., and made from grapes grown primarily in Sonoma County, Calif., these people said. A rosé version is also under consideration for future releases in the line.
[Martha Stewart]

One question is whether consumers will regard Ms. Stewart as an expert in wine, as they do in entertaining and other home-related skills.

Read the whole story: Wall Street Journal