"Economist" Targets Major Cities For Awareness Campaign

03/28/2008 02:45 am ET | Updated May 25, 2011
  • Phil Rosenthal Chicago Tribune

Like listening to someone speak with a propah British accent, there is perhaps a tendency for us average Americans to be a bit wowed by The Economist before even knowing what the 164-year-old London-based newsweekly actually has to say.

"There are people who might be intimidated by it, but in fact when you read it, it is very accessible," Paul Rossi, the magazine's North American publisher, said Friday. "It's not stodgy."

It is, however, unquestionably a magazine for serious people.

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