Who Won The Great Gum Taste Test
New York Magazine:
It seems that new kinds of chewing gum proliferate daily, with bodega cash registers now besieged by both the classic brands and tortured-sounding variations thereon (Trident, Trident White, Trident White Kiwi-Peppermint Hurricane Explosion, and so on). We decided to determine the best of each genre--mint, fruit, and bubblegum--by doing a comprehensive taste test. We scoured specialty food boutiques and health-food stores and enlisted the giant candy companies (Wrigley, Cadbury Adams) to send us their full range. Then we assembled a panel of enthusiastic, strong-jawed in-house volunteers and started a two-round testing system.