03/28/2008 02:45 am ET | Updated Nov 17, 2011

Who Won The Great Gum Taste Test

It seems that new kinds of chewing gum proliferate daily, with bodega cash registers now besieged by both the classic brands and tortured-sounding variations thereon (Trident, Trident White, Trident White Kiwi-Peppermint Hurricane Explosion, and so on). We decided to determine the best of each genre--mint, fruit, and bubblegum--by doing a comprehensive taste test. We scoured specialty food boutiques and health-food stores and enlisted the giant candy companies (Wrigley, Cadbury Adams) to send us their full range. Then we assembled a panel of enthusiastic, strong-jawed in-house volunteers and started a two-round testing system.

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