CBS Screens "Kid Nation" For Select Schools
Variety:
CBS is taking its marketing message for "Kid Nation" directly to the show's target audience: kids.
Without fanfare, net has set up screenings of its controversial reality show at a number of elementary schools around the country. Students, parents and teachers have been invited to screenings set up by local CBS stations in major markets such as Miami, Philadelphia, Chicago, Boston and Denver.
Net is exposing the show to potential viewers even though it's decided against making copies of the first episode of "Kid Nation" available to crix. It's not uncommon for nets to withhold review copies of reality shows, going all the way back to the Eye's decision against mailing tapes of "Survivor" to journos back in 2000.






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First Posted: 09-18-07 08:50 AM | Updated: 03-28-08 02:45 AM