Rupert Murdoch, CEO of the media conglomerate News Corp. (NWS), said Tuesday that a business news channel being launched by Fox next month will be less confrontational and more consumer-focused than its rival CNBC.

"CNBC is a financial channel for Wall Street," Murdoch told an investor conference in New York sponsored by Goldman Sachs. "We're for Main Street."

"They dwell too much on failures or scandals," Murdoch said. "We want to put a lot on innovations and successes, people who are making money."

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