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WSJ May Follow NYT's Lead, Drop Online Subscription Fees

Los Angeles Times   |  Thomas S. Mulligan   |   September 19, 2007 10:26 AM

Read More: New York Times, Rupert Murdoch, Subscription Fees, Wall Street Journal, Breaking Media News
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Media mogul Rupert Murdoch said Tuesday that he was leaning toward dropping the online subscription fee for the Wall Street Journal in a gamble to increase visitor traffic and website advertising revenue.

Murdoch made the comments at a media investment conference, a few months before his News Corp. is scheduled to complete its $5-billion purchase of Dow Jones & Co., owner of the Journal, wsj.com, Barron's and Dow Jones News Service.

A decision on dropping the fee, which generates an estimated $30 million annually, has not been made but is "on the front burner" of issues that News Corp. is considering as it finalizes the takeover of Dow Jones, Murdoch said at the conference sponsored by Goldman Sachs.

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