ITunes To Offer Free Downloads Of 7 Fox Show Premieres
Beginning this week, season premiere episodes of seven Fox Broadcasting programs will be made available for free through Apple's iTunes store, a move that highlights the TV industry's race to harness the Internet and try out potential business partners.
The Fox-Apple deal is designed to expose iPod users to the upcoming season of new and returning prime-time shows. Executives with the News Corp.-owned network hope that free downloads of such shows as "Prison Break," "Bones," "American Dad" and "K-Ville" will entice viewers to watch later installments on TV or pay to download them from the iTunes store.
The deal underscores the television networks' predicament: They are trying to protect their lucrative businesses at a time when more viewers are catching their favorite shows when they want, thanks to TiVo and digital video recorders.
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Los Angeles Times | Meg James | September 21, 2007 08:06 AM