" id="title_permalink">Bono, Forbes Family Eye Selling Company Or Offering IPO

New York Post:

It's been a year since rocker Bono and the gang from Elevation Partners bought into the Forbes family media empire in a deal that stunned the industry and grabbed page one headlines from Wall Street to Dublin.

Now, 12 months later, with the Forbes family selling its longtime headquarters building in Greenwich Village and its helicopters and pulling the plug on unprofitable titles, there are growing whispers around New York City and media circles from coast to coast about what is up inside the Forbes family empire.

The answer, it appears, is that the deal with Bono and company will result in the Forbes media dynasty ending with the sale of the company - or an initial public offering of at least a sizable stake in the company.

Read entire story here.

" target="_blank">Read the whole story: New York Post

Comments

[larry278]

Well Bono is a skilled international promoter. The puffs in FORBES might be written better, not believable, but better. There is a possibility that, given time, Bono could raise the quality of what FORBES prints & phase out the blatant puffery. Malcolm will be turning at 12,000 rpm in his grave if Bono does that. In ages past puffery paid off for FORBES.

[kellygrrrl]

WoW!!!! that's an interesting approach. Can't wait to see what he's going to do with it.

[jukesgrrl]

Own the message AND the media. Bono will be a power to be reckoned with in the future.