Betty And Veronica Get Graphic Novel Treatment

03/28/2008 02:45 am ET | Updated May 25, 2011

Archie Comics has provided cartoony versions of Archie and his friends for more than 65 years. No matter what the decades have brought, they've always been drawn in the same style. Now the family-owned company, run by the two sons of the two original founders, is putting out a realistically drawn comic of Betty and Veronica, to move further into the graphic novel market. The Web campaign to promote realism in Archie's hometown of Riverdale has taken on a life of its own, spawning a blog-world that will soon pay tribute to Archie Comics' large and longstanding audience in India.

Also, Bollywood stars might visit Riverdale. No, really. It's true.

The publisher, which sees most of its sales at newsstands and supermarket checkouts in the U.S., has about 25 graphic novels out. The company hopes its new realistic line will increase its presence in regular bookstores and comic shops, and it's in negotiations to have Wal-Mart, which already carries the Archie digests, carry the graphic novels, too.

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