Nike Designs Shoe Specifically For Native Americans

AP:

Nike on Tuesday unveiled what it said is the first shoe designed specifically for American Indians, an effort aiming at promoting physical fitness in a population with high obesity rates.

The Beaverton-based company says the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.

Read the whole story: AP

Comments

[sandiegoconservative]

03:56 PM on 09/27/2007

It comes with a small handle for you to kick with your other foot. Then a few quarters fall out the back and a bell goes off.

[PhillyQuaker]

10:19 AM on 09/27/2007

..."an effort aiming at promoting physical fitness in a population with high obesity rates..."

Isn't that the pot calling the kettle black?

[MilwaukeeDan]

09:24 AM on 09/27/2007

Wow, how nice. After stealing their land, destroying their culture and shoving them on to "reservations", Nike is going to give them a shoe made by slave labor in China. That's so American.

[Podewumun]

01:49 PM on 09/27/2007

That's the first thing that came to my mind. And, yes, our feet are different.

[Gary47]

09:01 PM on 09/26/2007

Looks like a running shoe to me...

[visadeclined]

04:56 PM on 09/26/2007

Indians, er, I mean native americans have a distinctively shaped foot? I did not know that.

[realitytrumpsbull]

04:47 PM on 09/26/2007

No pandering here...

[Jezdukowski]

04:43 PM on 09/26/2007

Yes, built by slave labor in Mexico, Taiwan or China....
How ironic. F*&k Nike.

[dadw5boys]

04:42 PM on 09/26/2007

Only part Cherokee here but man I want a pair with a wide toe and extra cushion, oh yeah.
HAPPY FEET DANCE !

[Ramirez]

04:06 PM on 09/26/2007

Smart marketing and strong PR. Good on 'em.


Now they need to put out a series for Latinos. Black, non-reflective hightops. Velcro lace. Waterproof.

[Smirk]

03:56 PM on 09/26/2007

Good for Nike.

[Ramirez]

04:50 PM on 09/26/2007

This is weird. The comments are going up inverted. Look at the posting times.