Nike Designs Shoe Specifically For Native Americans

AP   |  SARAH SKIDMORE   |   September 26, 2007 03:13 PM


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Nike on Tuesday unveiled what it said is the first shoe designed specifically for American Indians, an effort aiming at promoting physical fitness in a population with high obesity rates.

The Beaverton-based company says the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.

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It comes with a small handle for you to kick with your other foot. Then a few quarters fall out the back and a bell goes off.

    Favorite    Flag as abusive Posted 03:56 PM on 09/27/2007

..."an effort aiming at promoting physical fitness in a population with high obesity rates..."

Isn't that the pot calling the kettle black?

    Favorite    Flag as abusive Posted 10:19 AM on 09/27/2007

Wow, how nice. After stealing their land, destroying their culture and shoving them on to "reservations", Nike is going to give them a shoe made by slave labor in China. That's so American.

    Favorite    Flag as abusive Posted 09:24 AM on 09/27/2007

That's the first thing that came to my mind. And, yes, our feet are different.

    Favorite    Flag as abusive Posted 01:49 PM on 09/27/2007

Looks like a running shoe to me...

    Favorite    Flag as abusive Posted 09:01 PM on 09/26/2007

Indians, er, I mean native americans have a distinctively shaped foot? I did not know that.

    Favorite    Flag as abusive Posted 04:56 PM on 09/26/2007

No pandering here...

    Favorite    Flag as abusive Posted 04:47 PM on 09/26/2007

Yes, built by slave labor in Mexico, Taiwan or China....
How ironic. F*&k Nike.

    Favorite    Flag as abusive Posted 04:43 PM on 09/26/2007

Only part Cherokee here but man I want a pair with a wide toe and extra cushion, oh yeah.
HAPPY FEET DANCE !

    Favorite    Flag as abusive Posted 04:42 PM on 09/26/2007

Smart marketing and strong PR. Good on 'em.


Now they need to put out a series for Latinos. Black, non-reflective hightops. Velcro lace. Waterproof.

    Favorite    Flag as abusive Posted 04:06 PM on 09/26/2007

Good for Nike.

    Favorite    Flag as abusive Posted 03:56 PM on 09/26/2007

This is weird. The comments are going up inverted. Look at the posting times.

    Favorite    Flag as abusive Posted 04:50 PM on 09/26/2007
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