Advertisers Tiptoe Back To CBS' "Kid Nation"

Advertising Age:

There are 39 children still at play in CBS's "Kid Nation." Now the question is how many advertisers are joining them. After making its debut last week with a minimum of ads -- the first of which aired after about 38 minutes of the show had elapsed -- "Kid Nation" appears to be gaining clients.

The first ad break appeared six minutes into this week's episode, which features kids between the ages of 8 and 15 vying for $20,000 gold stars in a New Mexico frontier town.

Read the whole story: Advertising Age