The idea of a dating coach sounded ridiculous: Why should I entrust my romantic success to another person? What could a coach possibly tell me that I did not already know? But my dating life was not getting better, so I called Nancy Slotnick, a "love life manager" in New York City. Ms. Slotnick, a Harvard graduate, takes a no-nonsense approach to love.
"I treat it like a job hunt, but a fun one," said Ms. Slotnick, 40, who has been coaching for five years and married for six. Ideally, she wants clients, most of whom are women in their 20s and 30s, to devote 15 hours a week to their search (surfing the Web counts for three hours, max). She also instructs women to turn on their "cab light." "You know how you know when a cab is free because the light is on?" she asked. "That's what you need to do with dating. You have to be in the game."
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