Playing off the well-known -- and zealously protected slogan -- of print newspaper, NYTimes.com launches a re-branding campaign Sunday with the theme "All the News That's Fit to Click."
"The campaign capitalizes on the familiar New York Times slogan, 'All the News That's Fit to Print,' with a subtle update: 'All the News That's Fit to Click' - or Blog, Stream, Archive, Digitize, E-Mail, Personalize, etc.," the Times Co. said in a statement.
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more