MEDIA

NYTimes.com Launches New Slogan: All The News That's Fit To Click

03/28/2008 02:45 am ET | Updated May 25, 2011

Playing off the well-known -- and zealously protected slogan -- of print newspaper, NYTimes.com launches a re-branding campaign Sunday with the theme "All the News That's Fit to Click."

"The campaign capitalizes on the familiar New York Times slogan, 'All the News That's Fit to Print,' with a subtle update: 'All the News That's Fit to Click' - or Blog, Stream, Archive, Digitize, E-Mail, Personalize, etc.," the Times Co. said in a statement.

Read more on Editor & Publisher

Suggest a correction