Starbucks Launches "Hear It, Download It" Program

03/28/2008 02:45 am ET | Updated May 25, 2011
  • Matt Richtel New York Times

Like that song you hear playing at Starbucks, but just cannot wait until you get to a computer to download the song?

Starting tomorrow at certain Starbucks stores, a person with an iPhone or iTunes software loaded onto a laptop can download the songs they hear over the speakers directly onto those devices. The price will be 99 cents a song, a small price, Starbucks says, to satisfy an immediate urge.

"For the customer it's an instant gratification," said Ken Lombard, president of Starbucks Entertainment. "You'll hear the song, be able to identify what it is and download to the device."

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