Jesus, Samson, Goliath Enjoy Blockbuster Sales At WalMart
The New York Times:
At the moment, the one2believe line includes about 20 figures in several styles. The $15-to-$20 "Messengers of Faith" series is the brand's centerpiece (Jesus, Mary, Moses, Esther and others), each rigged with an audio chip that delivers a brief autobiography and some Scripture. "Jesus is the runaway best seller," Socha says. "It's going to be sold out well before Christmas." (Isn't a yuletide Jesus shortage kind of bad planning? "It's caught us completely by surprise," Socha confesses. "We had picked other ones to sell out first.") Recently the toys have been picked up by Target.com and other online retailers, and at the Fall Toy Preview trade show this month, one2believe will show an expanded line of more than 75 products.







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First Posted: 10- 8-07 09:44 AM | Updated: 03-28-08 02:45 AM