Retailers Quietly Begin Furtive Holiday Shopping Season
New York Times:
Eager to expand the holiday shopping season without provoking consumers, retailers are experimenting with a novel approach: earlier-than-ever advertising that deliberately plays down the tinsel and holly.
Shattering records for an early start, Wal-Mart is cutting prices on toys in mid-October, but the company is not calling it a holiday sale. L. L. Bean has started advertising free shipping -- but it is shying away from the H word. And Toys "R" Us is marketing a temporary store in Manhattan, but consumers have to study ads to find the name: Holiday Express.





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First Posted: 10- 9-07 08:03 AM | Updated: 03-28-08 02:45 AM