FunnyOrDie Site May Need Will To Live

These days, Will Ferrell and writer-producer Adam McKay are busy shooting their next film, Sony's "Step Brothers." Which is fine by Mark Kvamme, their business partner in the online comedy hub FunnyOrDie.com. Although they are preoccupied with a different project, Kvamme knows there are fringe benefits to the pair being in production.

"When he and Adam are on a movie, they've got cameras and lights, and there's lots of things they can do on site," said Kvamme, who is preparing to upload next week Ferrell's first video for FunnyOrDie since June 25.

And not a moment too soon. Since Ferrell transformed it into an overnight sensation six months ago by appearing in its inaugural vignette, "The Landlord" (see video player at bottom of story), FunnyOrDie has largely squandered its traffic influx despite new videos from many other stars.

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