03/28/2008 02:45 am ET Updated May 25, 2011

New Trend Among The Fabulously Wealthy: Family Mission Statements

One of the most-fascinating trends among the wealthy is the corporatization of private life: Things that used to be simple and personal in life have become bureaucratized, systematized and jargonized in mimicry of the corporate world.

Today's rich want to invest like institutions rather than individuals. Their homes aren't homes, but properties managed by household managers. They don't have plumbers, contractors or florists, but vendors.

Read more on The Wall Street Journal's Wealth Report Blog