Take one look at the smart-phone market, and it's easy to see a murderer's row. Apple sold one million iPhones in less than three months this summer. Palm is rejuvenating its lineup with the cheap, pretty Centro. Research in Motion's BlackBerry continues to enslave the corporate class. And Microsoft looms large as well, with its software on 140 phone models available from 160 mobile-phone carriers.
But all those devices are, well, just phones. None truly disrupt the wireless industry. That fact has left the field wide open for Google (nasdaq: GOOG - news - people ) to do a little murdering of its own. Industry sources say the online search and advertising specialist could publicly detail its long-rumored mobile-phone project as early as next week--with tech-gadget bloggers gossiping about every aspect of the look and feel of the latest tech toy.