03/28/2008 02:45 am ET | Updated May 25, 2011

MTV Launches Hot Or Not Competitor

This Monday, MTV quietly deployed a Hot or Not competitor called NextorNot.

The premise, as with Hot or Not, is simple: users flip through "profiles" of other users (consisting mainly of a portraits) and indicate whether they think the people in the profiles are attractive or not. In NextorNot's case, you hit the "I Like" button to indicate you find the user attractive or the "Next" button to see the next profile (thus, the "not" in NextorNot is actually a good thing).

Depending on viewers' behavior, users with profiles rack up points based on how much time people spend on their profiles. The more you sit and look at a profile, the more seconds the user gets added to their total. If you hit the "I Like" button, the user automatically gets tallied five extra minutes.

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