Advice For Budding Journos: Establish A Brand
New York Observer:
When The New York Times hired 21-year-old Brian Stelter to write about digital media and television for the paper's Business section, most stories about the hire noted two things: Mr. Stelter's age, and his success in turning TV Newser, a blog about, mostly, cable TV, into a must-read in the industry.
Three months later, it seems clear the hire means a lot more than that. It's a sign that the Times is transforming its oldest institutional prejudices and promoting its reporters as brands in themselves.