Advice For Budding Journos: Establish A Brand

03/28/2008 02:45 am ET | Updated May 25, 2011

When The New York Times hired 21-year-old Brian Stelter to write about digital media and television for the paper's Business section, most stories about the hire noted two things: Mr. Stelter's age, and his success in turning TV Newser, a blog about, mostly, cable TV, into a must-read in the industry.

Three months later, it seems clear the hire means a lot more than that. It's a sign that the Times is transforming its oldest institutional prejudices and promoting its reporters as brands in themselves.

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