Oh Sure, Now The Fires Are The NYT Top Story
Yesterday, we raised a brow at the lack of front-page coverage of the California fires by the NYT, but today, the fires are the NYT top story — above the fold, huge dramatic photo, front and center on the website with multimedia and citizen journalism i-Report-type invitiation, plus the all-important link to which celeb homes are in danger. It was also the headline that went out to NYT email subscribers — "California Fires Out of Control as More Than 500,000 Flee." So, today, fine, they're on the story — today. But this really underscores how behind a newspaper can seem.
It's already a challenge for print to keep up with the internet and cable with a story like this — part of remaining competitive is seeing where a story could go. In hindsight — which, hey, is always 20/20 — it is amazing that the NYT could have missed how big this story was and would be. Though it didn't crack the three top stories for yesterday's email blast (they top story was the report slamming the State dept for their oversight of private security firms; the Holy Land mistrial; and the confict between Kurds and Turks in Iraq), it was the second story listed in National news. And there, right in the hed and one-sentence pull, the NYT missed all it's own clues:
250,000 Urged to Flee in California as Fires SpreadThe fire was spreading — thanks to gale-force winds. And look at the damage from just one day. Never mind turning on the television at any point on Monday — the NYT couldn't extrapolate from that? Alas, they also failed to extrapolate from this, the top headline in National yesterday:
Wildfires fed by gale-force winds ravaged Southern California, destroying hundreds of buildings and charring 267,000 acres.
New to Being Dry, the South Struggles to AdaptHmm, drought in the south, fires raging with unprecedented force in California — might there be a connection? And might that extra-super-duper dryness be a factor in the furious above-extrapolated spreading? (Last night on Nightly News Brian Williams picked up a handful of dry brush and called it "the fuel that started it all" and said that it had been "the driest season on record"). Hindsight's 20/20, but at close on Monday, how could the NYT not have seen how this story would dominate on Tuesday — let alone the rest of the week? (What can I say, we did.) Talk about unfolding in ultra-slow motion.
The response to the worst drought on record in the Southeast has unfolded in ultra-slow motion.
The NYT has a terrific, deep and ever-evolving website which, though was slow to get with the program along with the papers' news judgment, now offers all sorts of breaking coverage (The Lede in particular has tons of good stuff). But everyone knows that newspaper front pages are where the real decisions are made, about where the real news goes. It's the stuff that makes the biz go round. And sure, hindsight's 20/20, but back on Monday, people were looking ahead: The networks were sending their top anchors, and viewers were watching it unfold on TV with their jaws on the floor, as the only updates that came in were about more evacuees, low humidity, high winds, and how the blaze was spreading. Hindsight may be 20/20, but foresight matters too. Either way, it doesn't take much vision to see that the NYT dropped the ball.
Related:
NYT's Front Pages Focus Away From Fires [ETP]
"SuperKatrina": Newscasts Converge on San Diego For Fire Coverage [ETP]
Related in This Was Really Obvious on Monday:SoCal Fire: Today's Top Story, Tomorrow's Top Questions [ETP] (Monday)

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Huffington Post | Rachel Sklar | October 24, 2007 10:46 AM