Publicis-Produced Spots Market Basketball Team Without The Basketball

03/28/2008 02:45 am ET | Updated May 25, 2011
  • Patrick J. Sauer

"I'm as stubborn as an Uptown oak tree," an unidentified African-American man says. "I ain't going nowhere."

The man is never named and his specific whereabouts are never identified, but his message is unmistakably being delivered on behalf of New Orleans. Oak Trees is one of four viral videos (the others are Coming Home; A New Frontier; and There's Something Here) that make up the "Don't Count Out New Orleans" campaign.

The series of vignettes was produced by the N.B.A.'s Hornets, in conjunction with Publicis, as a way to rally national support for the people who are committed to rebuilding and revitalizing the Crescent City.