03/28/2008 02:45 am ET Updated May 25, 2011

TONY Editor: If You Do A Sex Issue And No One Cancels, You're Not Doing Your Job

Brian Farnham, speaking at the American Magazine Conference Monday, said he had one goal in mind when putting together the 2007 sex issue, his second as editor: Cancelled subscriptions.

"If you do a sex issue and no one cancels, you're probably not doing your job," Farnham said.

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