NBEEC Overload: "Today" Gets Desperate With Jerry Seinfeld

Desperation is never attractive and that was no more apparent than on NBC this morning. Jerry Seinfeld has been everywhere promoting "Bee Movie," but no outlet overloaded the degree of Thursday's "Today" show. Although it's a DreamWorks release, NBC has an interest as they have exclusive rights to air "Bee Movie" in the future and have been airing 20 live-action shorts promoting the film, like this one.

But perhaps the best-spent ad dollars were those spent outfitting the entire control room in bee shirts and the camera men in antennae, both featured in the video below.

They even had cleverly titled NBEEC chyrons over the actual interview. Beerilliant!

But Meredith summed it up as she slipped on her own bee antenna, "Jeff Zucker called and we're desperate."

From NBC, 11/1

Comments

[VastRightWingConspiracy]

.
It must be hard for Seinfeld to understand that he is washed-up. Everything he has done since closing down the "Seinfeld" show has been utterly mediocre. Unfortunately, his massive ego will make him continue to embarrass himself in these pitiful efforts at humor, and he will continue to bore the h*ll out of anyone who doesn't realize that this one-hit wonder has had his 15-minutes - and more - and is now finished.

Seinfeld: just go away quietly, please!
.

[raker]

This is the most overhyped movie I've ever vowed never to see. I have the urge to swat a bee. The Toady Show gets worse day by day. Say no to corporate media.

[dannyo152]

I have a rule of thumb, the more promotion, the lousier the movie. NBC promoted the be-jesus out of Evan Almighty, too. Just saying.