MEDIA
03/28/2008 02:45 am ET | Updated May 25, 2011

Newspapers To Report Steep Decline In Circulation

Newspaper executives have complained for years that the yardstick used to measure audience -- paid print circulation -- was unfair especially when compared to the likes of television and radio. Those media have always touted audience share to advertisers so why shouldn't newspapers?

Finally after years of debate, the industry is moving towards tracking its total audience which encompasses all its products (especially online viewership) -- not just how many people plunk down some coins for the newspaper. The change will be reflected next Monday, when the Audit Bureau of Circulations releases numbers for more than 700 daily newspapers throughout the country.

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