BUSINESS
03/28/2008 02:45 am ET Updated May 25, 2011

Cavalli's H&M Collection Sells Out In One Day

Roberto Cavalli's line of clothes for H&M - characterised by animal prints and what some fashion insiders have called "pimp wear" for its slinky materials, studs and theatrical faux-fur reminiscent of '70s streetwalker culture - launched this morning, with the collection expected to sell out before day's end. The queues typical of recent high-profile high street launches (Kate Moss for Topshop, Anya Hindmarch's I'm Not a Plastic Bag £5 canvas bag) started in London at 6:30am, with queues winding round the corner of the Oxford Street shop before its 9am opening.

It was a scene replicated across the UK and Europe and China, with crowds waiting sometimes hours before opening, then rushing in to ring up the designer's pieces before they sold out.

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